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5 Stocks Our Investors Are Buying Right Now: A Deep Dive Analysis

Today, we’re diving into five of the most analyzed stocks within our Everything Money community over the past 30 days.

By Paul Gabrail
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Each of these stocks has garnered significant attention for different reasons, and we’ll break down the detailed analysis behind them, using our Stock Analyzer tool to determine if they’re worth considering. Let’s get started!



Stock #1: Ulta Beauty (ULTA)


I personally own Ulta, but remember: don’t just buy a stock because someone else owns it—even if that “someone” is Berkshire Hathaway! The goal is to follow a disciplined process, and for me, Ulta fits the bill for several reasons:


  • Recent Surge: Ulta’s stock was at $318 a share as of August 12th when it was disclosed that Berkshire Hathaway had purchased shares. Since then, the stock has climbed.
  • Key Metrics: Ulta has a $19 billion market cap and a $22 billion enterprise value. The difference represents about $3 billion in debt, but with $1 billion in free cash flow in the last year, the company is in a solid position to manage that debt.
  • Growth & Margins: Despite its retail-heavy nature, Ulta shows strong returns on invested capital, indicating efficient management. Over the last five years, the company has generated an average of $890 million in free cash flow. Its same-store sales growth has been small, but steady, even in a tough retail environment.


Using our Stock Analyzer tool, I looked at two revenue growth assumptions—3% and 7% over the next decade. With profit margins ranging from 9.5% to 11%, I concluded a low estimate of $346 per share and a high estimate of $670. Compared to its recent price of around $320, Ulta looks like a compelling opportunity based on these assumptions.



Stock #2: Atkore (ATKR)


Next up is Atkore, a company I don’t own but is intriguing due to its consistent performance. Here’s a quick overview:


  • Market Cap & Free Cash Flow: Atkore has a $3.2 billion market cap and a $4.2 billion enterprise value, with roughly $1 billion in debt. The company generates $400 million in free cash flow annually.
  • Growth & Margins: Atkore boasts a solid 35% gross margin and a 23% return on invested capital over the past five years. They’ve grown through both organic means and acquisitions, making it important to distinguish how much growth comes from each.


Using the Stock Analyzer tool, I projected 5% revenue growth with 14% margins over the next decade. The result? A potential low price of $86 per share, suggesting that Atkore offers high potential returns given its current valuation.



Stock #3: Alphabet (GOOGL)


Google—yes, the Googly Moogly! This tech giant is a beast with a $2 trillion market cap. But is it worth investing in at such a high price?


  • Key Metrics: Google’s free cash flow stands at $61 billion, while net income is $88 billion, showing a big difference between cash and earnings. It has a 5-year average return on invested capital of 14.5%, which isn’t easy for a company of its size.
  • Growth Potential: Analysts project double-digit growth in both revenue and earnings per share (EPS) over the next few years, which would justify the stock’s premium valuation.


I used the Stock Analyzer tool and plugged in 7.5% revenue growth24% margins, and a 9% return to determine a fair price. My results suggested a target price of $180 per share, offering a 10.5% potential return. While I regret not buying at $85, this analysis shows that Google is still a strong player worth considering.



Stock #4: Dollar General (DG)


Dollar General has seen a massive decline recently, dropping from an all-time high of $262 in May 2022 to $86 today. Here’s what stands out:


  • Declining Stock Price: The company has dropped nearly 70% in value over the past year.
  • Expansion: Dollar General has nearly 20,000 stores and continues to grow by 4-5% annually. They’ve also expanded internationally, opening stores in Mexico in 2023.
  • Key Concerns: Their return on invested capital (ROIC) is declining, and free cash flow is lower than profit margins, which is a red flag. Still, they generate about $1.5 billion in free cash flow annually.


After analyzing the stock, I projected revenue growth between 3% and 7%, with profit margins ranging from 5.5% to 7%. My price range was between $110 and $290 per share. Despite its challenges, Dollar General could be a value play if you believe in its ability to rebound.



Stock #5: NVIDIA (NVDA)


Finally, the stock everyone’s talking about: NVIDIA. The company has skyrocketed, up 24,000% over the last decade, and continues to dominate headlines.


  • Stellar Growth: NVIDIA's $47 billion in free cash flow last year tripled its five-year average, which is impressive. However, the big question remains: Can this growth continue?
  • Valuation Concerns: NVIDIA is trading at 55 times earnings and 62 times free cash flow—lofty numbers for any company.


I ran two scenarios: 10% and 30% revenue growth, with margins of 30% to 50%. Even with aggressive growth assumptions, the stock appeared fairly priced at its current levels. But if NVIDIA continues to hit its marks, it could still be a solid investment today.


These are the five stocks that have captured our community’s attention over the past 30 days. Whether you’re looking for a retail powerhouse like Ulta, a tech giant like Google, or the potential rebound of Dollar General, the key is to always do your own analysis using the Stock Analyzer tool.


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