Unlocking the Potential of Lululemon: A Deep Dive into A Potential Undervalued Stock

Lululemon's stock has plummeted 37%, but beneath the surface lies a potential goldmine for savvy investors. Discover why this premium brand is worth your attention and how to evaluate its true value.

By Everything Money
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Unlocking the Potential of Lululemon: A Deep Dive into A Potential Undervalued Stock

Lululemon Athletica, a brand synonymous with high-quality, stylish athletic wear, has recently taken a significant hit in its stock price, plummeting 37% over the past year. This drastic drop raises a crucial question: Is this premium brand finally priced correctly, or are we witnessing a potential trap for investors? Let’s explore this situation in-depth and reveal the steps you can take to evaluate whether Lululemon is a bargain or a bust.

Understanding the Market Reaction

When a well-known brand's stock tumbles, it often stirs excitement among investors looking for bargains. However, it’s crucial to remember that a plummeting stock price does not automatically signify a good deal. The underlying reasons for the drop need to be examined. Was it triggered by short-term issues or are there more serious, long-term concerns at play?

To illustrate this, let’s consider a real-world example that has captured the attention of many investors: Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp. In November 2022, Meta's stock fell to $88 amid fears surrounding its hefty investments in the metaverse and declining advertising revenues. Critics labeled it a dying company, leading to a wave of panic selling. However, savvy investors who recognized the strength of Meta's underlying business model were rewarded when the stock soared to $750 just two and a half years later. This scenario encapsulates the essence of value investing: buying high-quality companies when they are temporarily mispriced.

This brings us back to Lululemon. Although it has faced a significant drop, the brand boasts a loyal customer base, robust financials, and a commitment to sustainability. Let’s dive deeper into what’s happening with Lululemon to determine if it presents a golden opportunity for investors.

The Current Landscape of Lululemon

Lululemon currently trades at approximately $165. To better understand its current valuation, we need to analyze the company's financial performance over the years:

  • 2019 Revenue: $3.29 billion
  • Last 12 Months Revenue: $10.59 billion
  • Net Income in 2019: $483 million
  • Last Year’s Net Income: $1.8 billion

Incredible, right? Lululemon has increased its revenue to more than three times what it was at the time its stock first hit the $220 mark. The company’s net income has quadrupled as well. Yet, despite these impressive gains, the stock price remains relatively flat. This discrepancy highlights an important principle of investing: In the short run, stock prices are influenced by market sentiment or emotions, while in the long run, they should reflect the company's true value.

The Factors Behind Lululemon's Stock Drop

So, what exactly led to Lululemon’s stock decline? Here are some critical factors:

  • Increased Competition: Brands like Alo Yoga and Vuori are gaining traction and stealing market share with influencer marketing and stylish offerings.
  • Economic Pressures: Tariffs and declining demand in key markets, particularly the U.S. and China, are squeezing profits.
  • Inventory Challenges: Popular products are often out of stock while less desirable items accumulate, leading to markdowns that can hurt the brand’s premium image.

Despite these challenges, Lululemon maintains a strong position thanks to its loyal customer base and sound financial health. The company has minimal debt and is actively expanding its product line and international reach. Additionally, it’s worth noting that online sales are thriving, which is increasingly important in today’s retail landscape.

Evaluating Lululemon’s Financial Health

When evaluating a stock, it's essential to look beyond the surface and analyze its financial health. Lululemon presents several positive indicators:

  • Market Capitalization: Approximately $27 billion
  • Enterprise Value: Roughly $29 billion, with debt under $2 billion
  • Cash Flow: Lululemon generated $1.3 billion in cash flow last year, indicating it can comfortably manage its debt.

A high Return on Invested Capital (ROIC) is another positive sign. This metric shows how effectively the company generates profit from its capital investments. Lululemon’s ROIC is impressive, suggesting that it can deliver substantial returns on new investments. Furthermore, its gross profit margin is about 60%, indicating that it retains a healthy portion of revenue as profit.

The Long-Term Potential

While the short-term outlook may seem cloudy for Lululemon, the long-term potential remains strong. The brand is well-loved, especially among women, and it's making strides in men’s apparel and sustainability. The question isn't whether Lululemon can bounce back—it's about whether it can sustain growth in an increasingly competitive environment.

Analyst Predictions:

  • Earnings per share (EPS) are projected to climb from $14.60 to $25 over the next several years.
  • Revenue growth forecasts suggest an increase of 50% over the next five to six years, although this is a slowdown compared to their previous explosive growth.

It's essential to remember that growth isn’t the only factor that determines a stock’s value. If you can buy a strong brand for a reasonable price, you can still achieve great returns even in a stagnant market.

Making Informed Investment Decisions

Before making a move on Lululemon or any stock, consider utilizing tools like the Everything Money Stock Analyzer to assess intrinsic values based on various assumptions about future growth and profitability. Here’s a quick outline of the assumptions you might want to consider:

  • Revenue Growth: Low of 4%, middle of 7%, high of 10%
  • Profit Margin: Low of 14%, middle of 15%, high of 16%
  • Price-to-Earnings Ratio: Low of 15, middle of 20, high of 24

Using these assumptions, you can analyze Lululemon’s potential future value. For instance, current analyses indicate a target price range from $200-$330 based on these metrics. However, it’s vital to compare these figures against the current stock price to determine whether it’s a good investment now or if you should wait for a better entry point.

Conclusion: The Path Forward with Lululemon

Investing in Lululemon right now could be a significant opportunity for those willing to look past the surface and understand the fundamentals. As a premium brand with a solid base of loyal customers, it has the potential to bounce back stronger than ever. The key is to stay informed, utilize the right tools, and remain patient as you navigate the complexities of the stock market.

Remember, investing is not about chasing trends; it’s about identifying value. As Warren Buffett wisely said, "Price is what you pay. Value is what you get." If you believe in Lululemon's long-term potential, now might be the time to take the plunge.

For further insights and detailed analysis, be sure to check out the YouTube video that inspired this blog post. Join the Everything Money community today and take your investing journey to the next level!



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